Find and Know more about the On Page Optimization in the SEO point of view, Here your going to learn about the step by step procedure which we should follow for a good search engine results.
Search Engine Optimization
SEO History :
SEO
first began in the year 1990s with people submitting a particular site
to a search engine. Search engine then program called spiders that would
pre use the the web,store the data and catalogue the
millions of pages it came across. The search pulled up information
using the indexer that store the various types of information for the
search engine.
Search Engine Optimization:
TYPES OF SEO :
- ON Page optimization : It involves the changes made in the html coding of a website to rank top in search engines. (i.e. changes made in meta tags).
- OFF Page optimization : The changes are made out side of the website to rank top in the search engines.
The primary and the most important task is to know, what kind of page we are developing, what kind of content in it and what are the search keywords we are targeting for the top ranking in search engine.
Keyword Research:
Now, it is very important part of SEO to choose the right keyword fir your website, Keywords that you are targeting must be related to the content of your website and for which top ranking in search engines is easy to achieve and at the same time the keywords should have maximum searches, so maximum traffic.
After one has decided with the type and the content of your website, decide with the keyword that are related to the content of your website.
Now, a tool would identify adn tell us the set of keywords or which ranking in Google or for that matter in any search engine, is easy to achieve and has good amount of traffic.
yes, the tool for this is 'Google keyword tool'.
Google keyword tool : This tool is used for keyword researching, with this tool one can easily know the competition and traffic a particular search terms gets.
Based on these results we can roughly estimate the time frame in which we can get the top rank, how easily we can get the top rank and hoe many visitors we can expect to our webpage one we get the top rank for that particular search term.
Go to :
http://adwords.google.com/select/keywordToolExternal and out here please enter your list of keywords or topics.
Enter your keywords in the keyword column and click search then, tick the 'exact option' and remove the 'broad option' on the left side.
Here i, you can see thousands of keywords that are related to the content of your website, choose the set of keywords where the traffic is maximum and at the same time the competition is less, it is ideal to choose the keywords where the competition is below 20% (Low).
Write the list of such keywords and then choose the keyword in the list that has maximum traffic, as your domain name, at times such domains names might not be available so, at least see that your domain name starts with those words and add any desired suitable extension to it.
To check the availability of domain name visit any domain registration website.
Eg : www.GoDaddy.com.
One can book a free website at :
www.blogger.com (Google blogspot software installed)
www.wordPress.com (wordPress installed).
ON PAGE OPTIMIZATION
On Page optimization involves changing the html code of the websites every page which wants rank top in search engines.
It basically involves changing of meta tags, Title tags, Header tags, font decoration, image alternative text, etc.....
Now, firstly, choose set of keywords that are related to the content of your website.
Things to know before you choose your website name :
step 1 : See
that your website or website page names are the starting words of the
keywords you are targeting, A keyword is the search term in any search engine. (Eg.What is seo).
Permalinks : Permalinks
are the customizable URL (Uniform Resource Locator), it is said that
your URL must have the keywords that your targeting.
A URL is nothing but the page or post address, every page or post of your blog has an address and for each post / page we have a set of keywords for which we desire to rank top. Though people think that Google displays website in the search results, but it is not the website, it is the web page that google displays.
By default the 'Permalinks' is takes the page/ post address automatically. If you want to your own URL to the page/ post, you can write on it by using customize option in the permalinks.
A URL is nothing but the page or post address, every page or post of your blog has an address and for each post / page we have a set of keywords for which we desire to rank top. Though people think that Google displays website in the search results, but it is not the website, it is the web page that google displays.
By default the 'Permalinks' is takes the page/ post address automatically. If you want to your own URL to the page/ post, you can write on it by using customize option in the permalinks.
Your URL must have least number of "/" (slashes)
In WordPress to enable permalinks go to the settings ---->permalinks and select the 'custom' option and enter.
/%postname%/
The order of importance of html tags for SEO is arranged in assending order as follows.
Title Tag :
<title> Tag : These should contain anywhere between 65-100 letters. These are the words that should start with your keywords. The title of webpage is displayed in the title of website. In Google organic search. The title of the website is displayed in the first line of the each result in blue color. The title has to interesting so that the readers attracted to open the site. There would be only one title tag per webpage. Every page of your site must have unique title.
The Google reads the first 65 characters of your web title.
Your title must start with the keywords that you are targeting to perform well in search engines.
The title has to be attractive so that users are attracted to click the website.
Syntax of title tag
....................................................
<title>.......</title>
The ......must have the keywords that you are targeting in the first 65 characters.
title tag is present anywhere between the <head>and </head>tags for your webpage.
Changing the title tag in blogger
.........................................
Under any blogger site click on design ---->Edit HTML----> just after the <head>tag give the title of your homepage.
Changing the title tag in word press
..............................
In the admine logged in area in WordPress click on editor under the appearance menu. then click on the header php file, here you would find the <head>tags,between them just put your own title tag.
Note : Both in blogger and word press, this tag is already present, just change the content of title tag. according to your requirement but advisable not to change as the function in the title tag will automatically generate titles dynamically according to the title of the page/post.
Meta Description Tag :
The Meta Description Tag should consist of not more than 100 words, any where between 80-100 words make a good meta description, note that the first 25 words (160 characters) of the meta description should have your keywords. this part is displayed next to the title of each search results in the Google organic search.
Syntax :
.......................
<meta name="description"content="......."/>
In the.......put your webpage description,see that the first 25 words (160 characters) you enter must have the keywords that you are targeting.
Meta description tag is present anywhere between the <head> and </head>tags of your webpage.
Note : Meta description is not always displayed but it is generally displayed, most of the time Google picks first 25 words of the result webpage text content as meta description. The meta description must be unique to each page of website. There should be only one Meta description tag per webpage.
The meta description tag is a traditional concept and now a days, it is ignored by the Google.
Meta keyword Tag :
This tag should contain all the keywords that you are targeting separated by comma.There should be only 1 meta keyword tag per webpage.
Ex: How to do seo, what is seo, seo tutorial etc...
it should consist of anywhere around 5-10 keywords.
Syntax of meta Keywords Tag :
<meta name="keywords"content="......"/>
The.....must have the keywords separated by comma. This tag again entered between the head tags of any webpage.
To get the keyword suggestion one can visit:
keyword-finder.net
Header Tags :
The header tags of the website pages should always consist of the keyword that you are targeting. There should be only one h1 tag per page for better ranking in Google however you can have more than one <h2> and <h3> tags.
Syntax : <h1>.....</h1> and so on for all the header tags from h2 to h6 tags.
Image Alternative Text Tag:
The image alternative text tag should always contain the keywords that you are targeting. Do not have the same image alternative tag for more than one image, Use different text but see that it has the keywords that you are targeting.
for eg : If my keyword is 'what is seo' than i can have images with alt text as,what is seo......
Note : In blogger the image alt tax tag is represented by image anchor text tag.
Syntax 1 (For blogger): image anchor="...."
Syntax 2 (for others) : alt="...."
Font Decoration Tags :
Bold, Italic and underline tag : If your webpage has font in bold, italic or underline in any part of the text, see that they contain the keywords that you are targeting.
Keyword Density :
See that keyword density in the webpage is any where between 1%- 3% for better ranking in Google and start 20 words of your webpage must have these keywords.
Avoid using flash in the webpage as google cannot read the flash in your website.
Avoid using pop-up ads, sticky ads in the header of your website.
Every webpage must have a link to its related pages of the same site. Ideally there should be five such links at the bottom of web page content with the head link as 'Also read'. If possible see that the anchor text of the internal links to the site has the keywords that you are targeting.
Broken link : if at all any page in a website dose not have navigation (link) to any other page of your website, this condition called as broken link and it is a big'drawback of SEO'. A site can never ever rank top with a broken link so, it is must avoid.
To avoid broken link and interconnect related inner pages within your site, go to www.linkwithin.com, get the code and paste it just before the closing body tag (</body>) of your website edit html page (for any general site).
For WordPress : Just download the plug in and install the plugin in the word press admin logged in area by going to the add new option.
for the Blogger website : Just click on 'install the widge' and your done.
If you are using videos in your website, see that the video is related to the content of your website, this will improve your ranking in you tube as well, see that you change alternative text tag in html just like you have done for the image.
Add social bookmarking icon (Social media sharing button) in every of the site.
Don't create multiple pages with the same content in your website.
the page load speed should be higher, that means your website should load in shortest span of time.
The best tool for measuring the site or the webpage load time is the pingdom tool which is present at the address.
Tool.pingdom.com, Here it would show you each file load time through which you can find out which file is taken lot of time to load, it is said that only after all files of your webpage are loaded then only your page is loaded.
Ideally your webpage should be loaded shortest amount of time, that ie with in 3 sec. to get the 1st spot in search engines.
All the above tasks comes under ON page optimization that comprises of 10% of seo, If all the task are accomplished then you score 10/10 votes in Google in on page optimization.
Recently a new tag has been adopted in the SEO called as Meta Geo tag, meaning the Geographic tag which is used for targeting the visitors from a specific region, combination of Google search trends and Geo tag give fruitful results to you immediately. This again is a meta tag and has to be entered with the other meta tags that we have already seen.
It is said that ranking becomes easer with respect to region-specific when Meta Geo tags are used for your webpage.
Syntax for Meta Geo tag :
.......................................................................
- <meta name="ICBM"content="Latitude/Longitude Coordinate system">
- <meta name="geo.position"content="Latitude/Longitude coordinate system">
Eg: <meta name="geo.position"content="50.167958,-97.133185">
<meta name="geo.placename"content="Rockwood Rural Muncipality,Manitob, Canada">
The best tool for generating meta geo tag:
www.geo-tag.de/
Related topics:
1.Backlins
2.Off Page Optimization
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